Marketing engineering and AI enablement

I test and write about the intersection of AI and growth.

Building automation agents, developing strategy, and figuring out where AI genuinely helps a marketing team - and where it quietly makes things worse.

Portrait of Rod

Pacific Northwest

What I do

Twenty years in marketing - brand, demand generation, product marketing, and digital - in organizations with real budgets and results that got measured. Currently VP of Marketing at a Pacific Northwest credit union.

About two years ago I stopped waiting for vendors to ship what I needed and started building it myself: an orchestration layer, local models on a 24GB GPU, and around ten scheduled jobs that run unattended. Running these things in production teaches you which pieces break, how often, and what it costs to keep them alive.

Where I can help

Rough categories rather than a service menu.

  • Where AI fits in a marketing operation, and where it doesn't
  • Building the system instead of recommending one
  • Competitive and decision intelligence
  • Getting found in AI search
  • Fractional AI leadership

Post Three

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Post Two

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Post One

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Use case

Tell me what you'd want AI to handle.

If there's a piece of your marketing operation you wish ran itself, describe it and I'll tell you what I'd actually do about it. Sometimes that's something worth building. Often it's a tool that already exists for $29 a month, and I'll say so.

No pitch attached.

Send it to me