Marketing engineering and AI enablement

Exploring the Intersection of AI and Growth

I know firsthand the challenges of taking AI projects from pilot to production, and I'm dedicated to sharing my insights and expertise to help you overcome the inevitable hurdles.

Rod Austin
My Story

As someone who's spent 25 years navigating the ever-changing landscape of marketing and digital development, I've recently become obsessed with understanding where AI can truly supercharge a marketing team's efforts - and where it might hinder progress.

I build custom tools and automation agents, including an orchestration layer, local AI models on a bespoke hardware setup, and over a dozen scheduled agents that run autonomously. By putting these projects into production, I've gained a unique understanding of what works, what breaks, and what it takes to keep these complex systems running smoothly.

I'm excited to share what I'm learning and help you put AI to work in your own marketing efforts.

Where I can help

Strategic AI implementation

  • Where AI fits in a marketing operation, and where it doesn't
  • Building the system instead of recommending one
  • Competitive and decision intelligence
  • Getting found in AI search
  • Fractional AI leadership

Recent writing

From the blog
ChatGPT vs Claude vs Perplexity: Why I Use All Three Why I move between ChatGPT, Claude, and Perplexity, where my subscription money goes, and what switching tools has changed about my everyday work. Why I Built a Home AI Lab My journey from typical AI use to more advanced engineering on a local AI platform. Beyond Meeting Notes: Using AI for Real Strategic Decisions at Credit Unions Most credit unions use AI for meeting notes and first drafts. Here is how I built a persistent knowledge base that informs actual planning decisions.
Use case

Tell me what you'd want AI to handle.

If there's a piece of your growth operation you wish ran itself, describe it and I'll tell you what I'd do about it. Sometimes that's something worth building. Often it's a tool that already exists for $29 a month, and I'll say so.

No pitch attached.