Writing

Notes from building AI into a marketing operation.

What I tested, what shipped, what broke, and what it cost to keep running. Written while the details are still fresh.

ChatGPT vs Claude vs Perplexity: Why I Use All Three Why I move between ChatGPT, Claude, and Perplexity, where my subscription money goes, and what switching tools has changed about my everyday work. Why I Built a Home AI Lab My journey from typical AI use to more advanced engineering on a local AI platform. Beyond Meeting Notes: Using AI for Real Strategic Decisions at Credit Unions Most credit unions use AI for meeting notes and first drafts. Here is how I built a persistent knowledge base that informs actual planning decisions. I Vibe Coded Three SaaS Products. The Market Ate All Three. Three things I built with AI. The market ate all three. What that taught me about what's defensible.